Work With Cedric
Structured GTM programmes and coaching for founders scaling beyond founder-led sales.
Choose the level of support that matches your stage and motion.
Whether you need tactical clarity, a structured group programme, or a full revenue playbook that scales beyond you — there’s a format designed for where you are right now.
Not sure where to start? Scroll to the comparison table below.
Tailored 1:1 Coaching (Limited Availability)
Best for: founders needing clarity, quick decisions, or deal/pipeline/messaging reviews.
60 minute tactical sessions
Bring your challenge → we solve it
Messaging tweaks + deal reviews
Pipeline clarity & prioritisation
WhatsApp support (retainer)
No prep, no playbook build, flexible
Available from €350/hour or €1,800/month (up to 3 sessions + WhatsApp support).
Cohort Programme - Build Your GTM Foundations
Best for: early-stage founders who want practical structure in a group environment.
Join our comprehensive 6-week Cohort Programme to establish robust Go-To-Market foundations. This hands-on experience delivers clarity and actionable strategies within a supportive group setting.
Hands-on group format
ICP, messaging, GTM foundations
Templates & assignments
Weekly live sessions
Peer accountability
Affordable alternative to 1:1
€2,800 for the full 6-week programme
Revenue Playbook Programme - The Full 1:1 System
The recommended starting point for 80% of founders.
This is a 3-month structured programme designed to build your comprehensive Revenue Playbook, covering everything from Ideal Customer Profile (ICP) to messaging, pricing, Go-To-Market (GTM) system, and activation strategies.
Three Pillars of Success
Focus on Clarity (understanding your market), Packaging (optimising your offer), and Activation (driving customer engagement and sales).
6 Structured Sessions
Engage in six in-depth 1:1 sessions over 3 months, meticulously planned to guide you through each stage of your revenue playbook development.
Practical Tools & Support
Gain access to exclusive templates, receive detailed reviews of your work, and enjoy ongoing support via Slack for quick queries and guidance.
Your Bespoke Playbook
Conclude the programme with a fully developed, actionable Revenue Playbook tailored specifically to your business, ready for immediate implementation.
Ideal For Growing Startups
Perfect for Seed–Series A founders who are ready to move beyond founder-led sales and establish a repeatable, scalable revenue engine.
Flexible Investment Options
The programme is priced at €7,800 (one-time) or €2,800 / month (for 3 months).
Which One is Right for Me?
Choosing the optimal coaching path is crucial for your business. This comparison helps you decide between the comprehensive Revenue Playbook Programme and flexible Tailored 1:1 Coaching.
Which One is Right For You?
Choose Coaching if…
You need clarity fast and 1–3 tactical sessions will fix your bottleneck.
Choose the Cohort if…
You’re early-stage, want strong foundations, and prefer learning with others.
Choose the Playbook if…
You’re ready to build a full GTM system that scales beyond you.
About Cedric
Cedric has coached more than 200 founders across Europe, helping them build predictable GTM systems and scale with confidence. His approach blends strategic clarity with tactical execution, practical, actionable, and grounded in real operator experience.L
"One call with Cedric transformed our entire sales motion."
He analysed a single sales recording and delivered precise, high-impact improvements we applied instantly: better discovery, tighter follow-up, stronger control of the call. Our success rate improved after just one session. A true game-changer for early-stage founders.
— Founder, Digital Assets Startup
"Cedric rebuilt our GTM with structure and confidence."
He reshaped how we run discovery, frame value, and negotiate with enterprise buyers. Each session pushed us forward with practical frameworks we could implement immediately. Essential support for any deep-tech team selling B2B.
— Co-Founder, Biotech Startup
What Sets This Coaching Apart
Operator Experience
You're not getting textbook theory from someone who's never closed a deal. This is real-world expertise from someone who's built and scaled commercial operations across multiple companies and markets.
Tailored to Your Reality
No cookie-cutter frameworks that don't fit your business. Every session adapts to your specific challenges, stage, and market dynamics. What works for enterprise SaaS won't work for PLG — we adjust accordingly.
Bias Towards Action
Less talking, more doing. Each session ends with clear next steps and accountability. You'll implement between calls, not just discuss. Progress over perfection, always.
Safe Space for Honesty
A confidential environment where you can admit what's not working, test ideas without judgement, and get honest feedback. No politics, no posturing — just straight talk that helps you improve.
Common Questions About Coaching
How quickly will I see results?
Most clients report increased clarity and confidence within the first two weeks. Measurable improvements in pipeline quality, deal velocity, or team alignment typically emerge by week 4-6. The exact timeline depends on your starting point and implementation speed.
What if I'm not sure this is right for me?
Book an initial conversation. We'll discuss your challenges and goals to determine if coaching is the right fit. There's no pressure, if it's not a good match, we'll tell you honestly and might suggest alternatives.
Do you work with companies outside Europe?
Yes. Whilst the majority of clients are based in Europe, coaching sessions work across time zones via video call. The frameworks and approaches are market-agnostic and adapt to different regional dynamics.
What happens after the initial engagement?
Many clients extend beyond the initial 6 or 12 weeks, either continuing regular coaching or moving to quarterly check-ins. Others graduate with the systems and confidence to operate independently. The choice is always yours.
Ready to Level Up With Personalised Coaching?
Stop guessing your way through GTM. Get the clarity, structure, and support you need to scale with confidence. Whether you're building your first repeatable revenue motion or stepping into bigger commercial leadership, personalised coaching gives you the edge.
Book a call and let's explore how coaching can accelerate your growth and transform how you lead commercially.