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The Repeatable GTM Stack
A practical view of the tools behind repeatable B2B growth, combining the tools I use with the broader GTM ecosystem scaling startups rely on.

Some links may be affiliate links. I only recommend tools I actively use, have used or have partnered with because I trust their quality.
CRMs - the Core of your Sales Operations Stack.
The CRMs I use in my own business and when building GTM engines for clients. These choices reflect real-world deployment, not theoretical preferences.
Attio
CRM & Revenue Intelligence
What I use it for: Managing relationships and tracking deal progression with flexible data structures.
Why this tool: It thinks like a modern operator, not legacy enterprise software — native flexibility without customisation debt.
Where it fits: System of record for all prospect and customer relationships.
Folk
Social Selling & Signal Capture
What I use it for: Capturing buying signals from social channels and turning warm intent into structured outreach.
Why this tool: Bridges the gap between social listening and CRM action with minimal friction.
Where it fits: Signal capture layer that feeds my GTM stack and enriches context. Can be standalone of course.
HubSpot
Client CRM Environments
What I use it for: Building and managing CRM systems for clients who already operate within HubSpot.
Why this tool: Ecosystem breadth make it a practical choice for many scaling teams.
Where it fits: Primary system of record in client environments that require robust automation and reporting.
My Sales Stack as a GTM Architect
Clay
GTM Engineering
What I use it for: Building custom data workflows and enrichment pipelines for client GTM systems.
Why this tool: Turns messy data operations into structured, repeatable processes without engineering resources.
Where it fits: Data orchestration layer between signal capture and engagement execution.
Alternative: Freckle.io
(New accounts only)
ClickUp
Delivery & Project Management
What I use it for: Managing client engagements, internal operations, and GTM project delivery.
Why this tool: Balances structure with flexibility, neither too rigid nor too loose for operational work.
Where it fits: Operational backbone for managing delivery timelines and internal accountability.
Alternative: Monday.com
Claap
Sales Enablement & Calls
What I use it for: Recording calls, sharing insights asynchronously, and building enablement assets from real conversations.
Why this tool: Removes friction from call review and turns conversations into shareable, searchable knowledge.
Where it fits: Enablement and feedback loop, captures what happens in calls and distributes learning.
(or 30% off monthly for 2 months)
Notion
Knowledge & Playbooks
What I use it for: Storing playbooks, documenting systems, and maintaining structured knowledge bases.
Why this tool: Flexible structure that adapts to different knowledge types without rigid categorisation.
Where it fits: Knowledge repository, central source of truth for process documentation and enablement.
Pandadoc
Proposals & Deal Execution
What I use it for: Creating proposals, managing pricing documents, and handling contracts from proposal to signature.
Why this tool: It removes friction from the closing process with clear documents, version control, and visibility into prospect engagement.
Where it fits: Deal execution layer, bridging sales pipeline and contract closure, with key signals feeding back into Attio.
Sintra AI
AI Workflows & Assistance
What I use it for: Automating repetitive tasks and building AI-assisted workflows for client operations.
Why this tool: Bridges the gap between manual work and full automation with configurable AI agents.
Where it fits: Automation layer that handles routine GTM operations and data processing.
(Use Code SFYLX for 1 month free)
Gamma
Presentations & Narratives
What I use it for: Building decks, proposals, and structured narratives without design overhead.
Why this tool: Combines speed with quality — produces presentation-grade output without Keynote complexity.
Where it fits: Communication layer for client deliverables, pitch materials, and strategic storytelling.
Manus AI
AI Agent for Tasks
Still playing around with this but seems to do a LOT of different tasks.
GTM tools by category
Common tools used by scaling B2B startups, organised by GTM function. These categories reflect how modern revenue teams structure their technology.
CRM
Data Enrichment
  • Clay (Get 3k extra credits)
Meeting Assistant (Note takers + CRM Sync)
  • Claap (Get 10% off annual)
Project Management & Delivery
  • Notion (6mo free for Startups)
Email Verification
Sales Assistant
  • Claap (Get 10% off annual)
Email Warming
WhatsApp Integration
Legal, Accounting and Banking
  • Osome (Incorporate in UK, SG, HK)
  • Deel (hire anywhere)
Workflow Automation
  • Clay (Get 3k extra credits)
E-Signature / Proposals / Digital Sales Room
Scraping
  • Clay (Get 3k extra credits)
How I think about GTM stacks
Start with signals, not tools
The best stack captures buying intent and routes it efficiently. Tools should follow the signals your GTM motion creates, not the other way round.
One system of record beats tool sprawl
Multiple sources of truth create data conflicts and slow execution. Centralise around one CRM and build everything else to feed it.
Tools should follow the GTM motion
Outbound-led teams need different infrastructure than product-led or partnership-driven motions. Stack design follows strategy, not vendor hype.
Wiring matters more than features
Integration quality and data flow determine effectiveness more than individual tool capabilities. How tools connect matters more than what they do in isolation.
Need help designing your GTM stack?
If you're designing or fixing your GTM stack and want a system, not a tool list, I help founders build repeatable GTM engines.
This means wiring the right tools together, defining the motions they support, and ensuring your stack captures signals and converts them into revenue efficiently.